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Gui & Lucas

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Achievements:

Most effective campaign by WARC 2025

Most awarded Group Creative Directors at Global Creative Ranking One Club 2024

#2 Group Creative Directors One Show 2024

2024 Fast Company’s World Changing Idea

#1 Creative Directors in the US at Cannes Lions 2023

#3 Creative Directors in the World at Cannes Lions 2023

AdAge #1 award-winning campaign of Cannes Lions 2023

McCann NY Named Best Agency of the Year at the Campaign US Big Awards 2023

Campaign of the Year 2023 CampaignUS/Epica

One Show Top 10 Most Awarded Creative Directors in the U.S. - The One Show 2020

One Show Top 3 Most Awarded Creative Team from U.S. - The One Show 2017

Awards:

Cannes Lions, Grand Prix Design – "ADLaM" Microsoft

Cannes Lions, Grand Prix Creative Business Transformation – "ADLaM" Microsoft

Cannes Lions, Gold – "ADLaM" Microsoft

Cannes Lions, Gold – "ADLaM" Microsoft

Cannes Lions, Gold – "Dream" WCFF

Cannes Lions, Gold – "Documents" GunXGun

Cannes Lions, Gold – "Run. For. Life" Red Cross

Cannes Lions, Gold – "Run. For. Life" Red Cross

Cannes Lions, Silver – "ADLaM" Microsoft

Cannes Lions, Silver – "ADLaM" Microsoft

Cannes Lions, Silver – "The One Exhibition” Leica

Cannes Lions, Silver – "Instant Leica" Leica

Cannes Lions, Silver – "Dream" WCFF

Cannes Lions, Silver – "Unsung Heroes" Progressive

Cannes Lions, Silver – "100 things" GunXGun

Cannes Lions, Silver – "Connections" Land Rover

Cannes Lions, Silver – "Connections" Land Rover

Cannes Lions, Silver – "In Someone Else’s Shoes" Santander

Cannes Lions, Silver – "Run. For. Life" Red Cross

Cannes Lions, Bronze – "ADLaM” Microsoft

Cannes Lions, Bronze – "ADLaM” Microsoft

Cannes Lions, Bronze – "ADLaM” Microsoft

Cannes Lions, Bronze – "Anytime Anytime” Anytime Fitness

Cannes Lions, Bronze – "The One Exhibition” Leica

Cannes Lions, Bronze – "Run. For. Life" Red Cross

Cannes Lions, Bronze – "Ali, Kiss, Che" Leica

Cannes Lions, Bronze – "Documents" GunXGun

Cannes Lions, Bronze – "Documents" GunXGun

Cannes Lions, Bronze – "Beware of Look-alikes" Land Rover

Cannes Lions, Bronze – "Eyelashes" Bonogrão Coffee 

Cannes Lions, Bronze – "Blood Donation" Santa Casa São Paulo

Cannes Lions, Bronze – "Telefonica + Google" Maps

Cannes Lions, Bronze – "Different Sides" LG 

Cannes Lions, Bronze – "Eyelashes" Bonogrão Coffee

Cannes Young Lions Brazil 2011 Delegation

One Show, Best of Discipline – "ADLaM” Microsoft

One Show, Best of Discipline – "ADLaM” Microsoft

One Show, Best of Discipline – "ADLaM” Microsoft

One Show, Gold – "One Exhibition” Leica

One Show, Gold – "One Exhibition” Leica

One Show, Gold – "ADLaM” Microsoft

One Show, Gold – "ADLaM” Microsoft

One Show, Gold – "ADLaM” Microsoft

One Show, Gold – "ADLaM” Microsoft

One Show, Gold – "ADLaM” Microsoft

One Show, Gold – "ADLaM” Microsoft

One Show, Gold – "ADLaM” Microsoft

One Show, Gold – "Bauhaus Workshop" Leica

One Show, Gold – "Run" Red Cross

One Show, Gold – "Dream" WCFF

One Show, Gold – "Dream" WCFF

One Show, Gold – "Docs" GunXGun

One Show, Silver – "ADLaM” Microsoft

One Show, Silver – "ADLaM” Microsoft

One Show, Silver – "Someone Else’s Shoes” Santander

One Show, Silver – "Bauhaus Workshop" Leica

One Show, Silver – “Run” Red Cross

One Show, Silver – "Dream" WCFF

One Show, Silver – "Dream" WCFF

One Show, Silver – "Docs" GunXGun

One Show, Bronze – "Atomic” Smirnoff

One Show, Bronze – "One Exhibition” Leica

One Show, Bronze – "One Exhibition” Leica

One Show, Bronze – "Someone Else’s Shoes” Santander

One Show, Bronze – "Bauhaus Workshop" Leica

One Show, Bronze – “Run” Red Cross

One Show, Bronze – "Someone Else’s Shoes” Santander

 

D&AD, Yellow Pencil – "In Someone Else’s Shoes" Santander

D&AD, Graphite Pencil – "The One Exhibition” Leica

D&AD, Graphite Pencil – "The One Exhibition” Leica

D&AD, Graphite Pencil – "ADLaM” Microsoft

D&AD, Graphite Pencil – "Run" RedCross

D&AD, Graphite Pencil – "Run" RedCross

D&AD, Graphite Pencil – "Dream" WCFF

D&AD, Wood Pencil – "The One Exhibition” Leica

D&AD, Wood Pencil – "The One Exhibition” Leica

D&AD, Wood Pencil – "ADLaM” Microsoft

D&AD, Wood Pencil – "ADLaM” Microsoft

D&AD, Wood Pencil – "ADLaM” Microsoft

D&AD, Wood Pencil – "ADLaM” Microsoft

D&AD, Wood Pencil – "The Instant Leica" Leica

D&AD, Wood Pencil – "Bauhaus Workshop" Leica

D&AD, Wood Pencil – "Bauhaus Workshop" Leica

D&AD, Wood Pencil – "Dream" WCFF

D&AD, Wood Pencil – "Dream" WCFF

D&AD, Wood Pencil – "Unsung Heroes" Progressive

D&AD, Wood Pencil – "Hardee’s Book" Hardee’s

D&AD, Wood Pencil – "Hardee’s Book" Hardee’s

D&AD, Wood Pencil – "Documents" GunXGun

D&AD, Wood Pencil – "Connections" Land Rover

D&AD, Wood Pencil – Telefonica + Google Maps

Clio Awards, Grand Clio Design Craft - "ADLaM” Microsoft

Clio Awards, Grand Clio Digital/Mobile & Social Media Craft - "ADLaM” Microsoft

Clio Awards, Grand Clio Photography  - "The One Exhibition” Leica

Clio Awards, Gold Film - "Hands” New York Lottery

Clio Awards, Gold Design Craft - "ADLaM” Microsoft

Clio Awards, Gold Digital  - "ADLaM” Microsoft

Clio Awards, Gold Art Direction - "The One Exhibition” Leica

Clio Awards, Gold Print - "The One Exhibition” Leica

Clio Awards, Gold Photography - "The One Exhibition” Leica

Clio Awards, Gold - "Anytime" Anytime Fitness

Clio Awards, Gold - "Anytime" Anytime Fitness

Clio Awards, Silver - "Atomic” Smirnoff

Clio Awards, Silver - "Hands” New York Lottery

Clio Awards, Silver  - "ADLaM” Microsoft

Clio Awards, Silver  - "ADLaM” Microsoft

Clio Awards, Silver - "The One Exhibition” Leica

Clio Awards, Silver - "Run for Life" RedCross

Clio Awards, Silver - "Rocky Mountain High Cheeseburger" Carl’s Jr.

Clio Awards, Silver - "Dream" WCFF

Clio Awards, Silver - Connections Land Rover

Clio Awards, Silver - Beware Land Rover

Clio Awards, Bronze - "The One Exhibition” Leica

Clio Awards, Bronze - "Heart” Donate Life

Clio Awards, Bronze - "Rocky Mountain High Cheeseburger" Carl’s Jr.

Clio Awards, Bronze - "Rocky Mountain High Cheeseburger" Carl’s Jr.

Clio Awards, Bronze - "Run for Life" Red Cross

Clio Awards, Bronze - 3D Tragedies

Clio Awards, Bronze - Different Sides LG Campaign

Art Directors Club, Black Cube - "ADLaM” Microsoft

Art Directors Club, Designism - "ADLaM” Microsoft

Art Directors Club, Best of Discipline Typography - "ADLaM” Microsoft

Art Directors Club, Gold Craft - "Atomic” Smirnoff

Art Directors Club, Gold Design for Good - "ADLaM” Microsoft

Art Directors Club, Gold Design for Good Brand Communication - "ADLaM” Microsoft

LIA Awards, Grand LIA - "Exhibit One" Leica

LIA Awards, Grand LIA - "AdLam" Microsoft

LIA Awards, Transformative Business Impact Gold - "AdLam" Microsoft

LIA Awards, Digital Typography Gold - "AdLam" Microsoft

LIA Awards, Digital Gold - "AdLam" Microsoft

LIA Awards, Art Direction Gold - "Exhibit One" Leica

LIA Awards, Photography Gold - "Exhibit One" Leica

LIA Awards, Film Gold - "Dream" WCFF

LIA Awards, Print Gold - "Docs" GunXGun

LIA Awards, Creative Business Transformation Silver - "AdLam" Microsoft

LIA Awards, Evolution Silver - "AdLam" Microsoft

LIA Awards, Film Silver - "Atomic" Smirnoff

LIA Awards, Craft Silver - "Atomic" Smirnoff

LIA Awards, Print Silver - "Run" RedCross

LIA Awards, Consumer Campaign Bronze - Connections Land Rover

LIA Awards, Art Direction Bronze - Elephant Connections Land Rover 

Webbys - "ADLaM” Microsoft

Webbys - "Anytime” Anytime Fitness

Webbys - Film Animation "Dream" WCFF

ANDY Awards, Best of Show Reset Idea - "ADLaM” Microsoft

El Ojo de Iberoamerica, Press Gold - Eyelashes Bonogrão Coffee Old Man

El Ojo de Iberoamerica, Mobile Silver - Invisigram Teto

El Ojo de Iberoamerica, Press Silver - Eyelashes Bonogrão Coffee Lucha Libre

El Ojo de Iberoamerica, Press Silver - Different Sides LG Campaign

El Ojo de Iberoamerica, Inovation Bronze - Telefonica + Google Maps

El Ojo de Iberoamerica, Contenido Bronze – Itaipava Beer 100% Playboy

 

SXSW Interactive Awards Selection – Invisigram Teto

 

Effie Awards – Anytime Fitness

Effie Awards – Anytime Fitness

Effie Awards, Silver – Invisigram Teto

 

Guinness World Records – Longest Team Barbecue 

 

Epica, Grand Prix - “AdLam” Microsoft

Epica, Gold - “AdLam” Microsoft

Epica, Gold - Film Animation "Dream" WCFF

 

Young Guns, Press Bronze Bullet - Different Sides LG Campaign

Young Guns, Press Bronze Bullet - Eyelashes Bonogrão Coffee Campaign

 

CCSP, Direct Gold - Telefonica + Google Maps

CCSP, Press Silver - Itaipava Beer 100% Playboy

CCSP, Press Silver - 3D Tragedies

CCSP, Press Bronze - Telefonica + Google Maps

CCSP, Press In book - Different Sides LG Campaign

CCSP, Press In book - Blood Donation Santa Casa São Paulo

 

Jay Chiat Awards, Bronze - Telefonica + Google Maps

 

Wave Festival, Press Gold - Different Sides LG Campaign

Wave Festival, Press Bronze - Eyelashes Bonogrão Coffee Campaign

 

FIAP, Press Gold – Free Press ANJ

 

NY Festival, Silver - “Bandana Book” BMW

NY Festival, Bronze - Beware Land Rover

NY Festival, Bronze - Telefonica + Google Maps

 

WPPED Cream Book - Beware of Look-alikes Land Rover

WPPED Cream Book - Connections Land Rover

 

Luzer’s Archive Publications - "Liver, Kidney” Donate Life

Luzer’s Archive Publications - "Motour” Progressive

Luzer’s Archive Publications - "Unsung Heroes” Progressive

Luzer’s Archive Publications - “3D Tragedies” Gun by Gun

Luzer’s Archive Publications - "Little Things” NAR

Luzer’s Archive Publications - "Dream" WCFF

Luzer’s Archive Publications - "Docs" GunXGun

Luzer’s Archive Publications - "Stories” Play-Doh

Luzer’s Archive Publications - “Connections” Land Rover

Luzer’s Archive Publications - “Burn” Earth Day Network

Luzer’s Archive Publications - “Scars” NYOD

Luzer’s Archive Publications - “Blood Donation” Santa Casa São Paulo

Luzer’s Archive Publications - “Eyelashes” Bonogrão Coffee Campaign

Luzer’s Archive Publications – “Top Toys Campaign” Panasonic Microwave

 

Ciclope Film Festival Global, Gold - "Dream" WCFF

Ciclope Film Festival Regional, Gold - "Dream" WCFF

 

Xangai Film Festival Selection - "Dream" WCFF

Jury Participation:

US Young Lions 2024

D&AD Art Direction Jury 2022

AICP The Next Awards Jury 2022

Radio Mercury Jury 2022

D&AD New Blood Mentors 2022

One Show Young Ones Jury 2019

One Eyeland Jury 2019

 

Here's how we became teammates.

It was 9:13 am on February 22nd, 2004, the first day of college, when DreamTheater-cover-band-drummer Gui, met Iron-Maiden-cover-band-guitarist Lucas. We both felt deep in our hearts that it was meant to be. So, in 2008, we began our careers in Brazil, working with global brands such as Heineken, Honda, American Express, LG. Fast-forward in time, we’re now in 2014, when we packed our things up and moved to the United States of America. Since arriving, we have been lucky to be mentees of outstanding leaders in the industry and blessed to have mentored talented young creatives. We’ve met various people at various agencies working for great clients, such as Land Rover, Dell, Virgin, State Farm, Progressive, Jack Daniel’s, Red Cross, Play-Doh, and Santander Bank.

We currently work at McCann NY as GCDs on the Global Smirnoff Account, Microsoft, Converse and New York Lottery.

Green card holders.

racz_casao@hotmail.com

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