Red Cross works by assisting people providing relief and hope on natural disasters, armed conflicts, social outbreaks, refugees, climate change, among many others. The communication problem is that people are losing the notion of the vital work that the Red Cross does around the world, perceiving only the Red Cross to help in fires or blood donation. In order to solve this problem, we had to find a way to show conceptually that the Red Cross is the last hope to many people.

Recognition:

4x Cannes Lions 2021 - 2x Gold, Silver, Bronze,

2x D&AD 2021 - Graphite Pencils

3x One Show 2021 - Gold, Silver, Bronze

2x Clio Awards 2021 - Silver, Bronze.

Role: Creative Directors