We created posters that juxtapose the documentation required for positive events in people's lives (buying a home, adopting a child, buying a boat) to the purchase of a deadly weapon. All of the events portrayed are based on real stories that happened in each of the listed states.

Recognition:

3x Cannes Lions 2017 - Gold, 2x Bronze

2x One Show 2017 - Gold, Silver

2x D&AD 2017 - Wood Pencil.

Role: Creative Team