Smirnoff's "We Do We" campaign is like throwing a legendary cocktail party for the power of togetherness. Just like nailing the perfect drink mix, this launch film captures the vibe when different folks, flavors, and vibes shake things up.

We mixed up a global squad of creative minds—choreographers, producers, animators, and 3D maestros—to stir up this ad. And yeah, we're all about diversity, equity, and inclusion, making sure our cast and crew are as varied as the ingredients in your favorite cocktail.

Life's a cocktail, right? In our ad, picture folks turning into bubbles that blend like the ultimate happy hour. Each bubble reps someone's unique mojo—spanning ages, genders, ethnicities, and abilities. We've crafted each bubble with love to keep that one-of-a-kind flavor intact, because, hey, life's just better when we all shake it up together. Cheers to doing it our way.